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Year Organization Established a Carbon Program 2020
Affiliated Organization Type Start-up
Affiliated Organizations Grassroots Carbon Public Benefit LLC
Buyers secured Buyers include Marathon Oil, Rapid7, Shopify and others
Payment Basis to Farmers  $/ton of carbon generated. First payments to ranchers were made in January 2022.
Payment Amount and Details Grassroots Carbon [GRC] uses a profit-sharing model to reflect the changing price of carbon. Landowners partnering with GRC will receive 80% of the payment after subtraction of measurement and certification costs. The CO2 price will be negotiated with buyers on an annual basis. Initially, a landowner will get paid (basically a pre-payment) for an estimated soil carbon storage amount. This estimate will be very conservative, based on soil type, climate conditions, ecological health and land management techniques used. When the second series of measurements is completed, 3-7 years later, the actual amount of soil carbon storage will be determined. The amount of soil carbon stored, minus the estimated storage already sold yearly as “pre-payment”, will be available for sale, at the sales price of that year.
Agricultural System Focus Grazing lands - Row crops can be grown using regenerative/restoration methods that do not negatively impact soil health. However, current program focus is on regenerative grazing practices.
Eligible States All continental U.S.
Eligible Practices Producers stay in control of own management practices, as long as soil health is maintained/improved. There are no prescribed practices, however if using land management practices such as tilling or extensive use of chemical fertilizers that seriously adversely impact soil health and soil carbon storage potential, Bcarbon and other developing protocol’s will not be able to certify carbon storage and thus, GRC will not contract with that producer.
Contract Length 10-15 years
Contract Details Participating landowners commit to preserve and improve soil health for 10 years after every year that they sell carbon. There is flexibility to exit contract if producers find a better deal. The ownership of data related to soil carbon measurement and assessments and soil health information at the ranch belongs exclusively to GRC.  If producer exits the agreement, they will have to pay GRC for expenses  incurred for soil carbon measurements at the ranch, as well as administrative costs related to listing, certification, and transaction.
Monitoring, Reporting and Verification (MRV) Soil samples are collected to 3 feet deep. After the initial soil samples, a baseline is established, and samples are required every 5 years. The company pays for the cost of measurement and certification.
Digital Tools for MRV All data should be uploaded into PastureMap
Qualification/eligibility criteria
  • Producers should have grazing operations to participate in the program.
  • Anywhere within continental U.S. is eligible.
  • For the 2022 season, the program requires that land be owned to participate. GRC only contracts with the landowner. For tenants, assignment of any portion of the agreement to the tenant must be agreed in writing by all parties in advance. .
  • Landowners must abide by the BCarbon standard principles, outlined in the database.
Minimum Acreage Currently, the program requires at least 1,000 acres, but pooling smaller similar parcels within a region is possible. If property is less than 1,000 acres, the company can review on a case-by-case basis.
Must land be owned? Yes, the program is currently working exclusively with landowners. If land is leased, you can still participate. However,  the agreement is between GRC and the landowner. Assignment of any portion of the agreement to the tenant must be agreed in writing by all parties in advance
Minimum Data Requirements Based on minimal information available, data required includes: Soil type, Land management practices, Field boundaries, Grazing plans
Years of management practice data needed GRC can work with ranchers who are currently beginning the implementation of regenerative practices or ranchers that have been operating for many years.  A consulting and training capability exists within GRC to support rancher efforts at learning and adopting practices that are determined by the rancher.
Does the program pay for past practices?
Additional information
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For additional details, visit the Grassroots Carbon’s website