The Field

The Soy Checkoff Check-in
Key Initiatives
Media Coverage

THE SOY CHECKOFF CHECK-IN

May 1

In this month’s Leadership Link, USB CEO Lucas Lentsch discusses the importance of the United Soybean Board partnerships and how the checkoff is helping to address global food security.
We wrap up National Soy Foods Month with a conversation with Lucas Lentsch, CEO of the United Soybean Board. Topics include the importance of partnering with Soy Nutrition Group Global, the variety of soybean uses beyond food, how the soy checkoff is helping to address global food security and more.

Key Initiatives

INFRASTRUCTURE & CONNECTIVITY

Supply

U.S.-EU Collaboration Platform on Agriculture Aims to Foster Agricultural Sustainability and Confront Common Challenges

Past USB Chair Meagan Kaiser participated in a sustainability panel at this event, which focused on agricultural resilience in uncertain times.

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Demand

Market View Database Releases Three New Dashboards

MVD recently introduced the Global Population & Income Data, Grain Stocks & Storage Capacity and Animal Protein Production, and Inventories & Stocks dashboards.

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INNOVATION & TECHNOLOGY

Supply

Plant-Based Solutions Spotlighted at South by Southwest

U.S. Soy took center stage at SXSW, showcasing its versatility and sustainability in various industries.

Demand

Experience the Future of Firefighting with SoyFoam

USB Director Jesse Patrick speaks about the importance of the checkoff’s investment in SoyFoam.

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HEALTH & NUTRITION

Supply

USB-Funded Research Highlights Advantage of SBM over Synthetic Amino Acids in Swine Diets

A new Feedstuffs article highlights that pigs on low protein diets have increased growth and lower fat deposition and cost of gain on corn and soybean meal diets.

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Demand

Soy Foods Month Campaign Reaches More than 50 Million Consumers

As of mid-April, the Soy Foods Month campaign has reached more than 51.3 million, through platforms such as EatingWell, Morning Ag Clips, Supermarket Perimeter, Bake Magazine, Brownfield Ag News and City Sun Times.

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COMMUNICATION & EDUCATION

EXPORTS

USB Celebrates Easter Egg Roll at the White House

Once again this year, the checkoff made its presence felt at the White House Easter Egg Roll in Washington, D.C. USB Farmer-Leaders interacted with over 30,000 families, providing them with insights into soy as a top-notch, sustainable ingredient through sensory stations and informative signs. The event proved to be enriching for all participants, fostering discussions on soybean applications and their significance in daily routines. Notably, soybeans even took the spotlight in the first lady’s Instagram reel! Check out the reel here.

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