The Soy Checkoff Check-in

AgriTalk – April 2, 2024

In this month’s Soy Checkoff Check-in, USB CEO Lucas Lentsch discusses how the United Soybean Board is building off the energy and excitement of Commodity Classic. U.S. Soy’s investment pipeline is a three-legged stool, explains Lentsch:

Key Initiatives










Commodity Classic News

44 total interviews1.1 million total impressions22 stores to date
Including the following highlights:

United Soybean Board announces 2023 Soy Innovation Challenge Finalists via Successful Farming. Similar coverage found in, Bioplastics News.

commodity classic day 2

Day Two of Commodity Classic 2024 ft Steve Reinhard and Lucas Lentsch via AgriTalk LIVE.

The Three ‘R’s — Road, Rivers, Rail ft Lawrence Sukalski via Red River Farm Network.

Study Says a Reduction in Carbon Footprint for U.S. Soybeans via Brownfield. Similar coverage found in AgWeb,, and

Dakota farmers attend Commodity Classic featuring Cindy Pulskamp via Dakota Farmer.

  • Attention to detail defines April Hemmes via Farm Progress (Wallace Farmer)
  • Crush Facilities to Expand Options for North Dakota Soybeans via Red River Farm Network
  • Planting Seeds for Future Growth and Prosperity via Biz New Orleans
  • April Hemmes of April Farms, United Soybean Board Farmer-Leader on Farmers who are Embracing New Technologies via Medium:
  • MN Farmers Help USB Set Course For 2025 via Ag News 890:
  • UA apparel design students place in soy textile competition via com:

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