Background and Purpose of USB FY23 Request for Concepts:

The United Soybean Board (USB) launched a new strategic plan on October 1, 2021 that focuses on value to U.S. soybean farmers through reputation, differentiation and resilience. To launch the new strategic plan, USB seeks conceptual ideas for FY23 research and promotion programs based upon the organization’s strategic plan with special attention to our goals of resilience, differentiation and reputation.

We encourage and support creative, innovative solutions to existing identified challenges and emerging or previously unidentified opportunities for value creation. We encourage submission of soundly justified and strategically aligned concepts that creatively define and build on previous program work as well as new, innovative, and multiyear ideas. USB farmer-directors will assess submitted concepts using the following criteria:

  • Strategic Alignment
  • Market Impact
  • Partnerships

Submission Deadline: Noon CST, 12/10/2021

Background Information and Resources:

Questions and timeline: If you have questions, submit them to by November 30, 2021. USB will respond to questions received by December 3, 2021. Questions and responses will be posted on the USB website by December 3, 2021 under the USB FY23 Request for Concepts section under the Partner menu. Concept submission deadline: December 10, 2021.

Concept submission instructions: Concepts must be submitted through USB’s new submission portal. Please use the button below to access the Concept Submission Form. USB farmer-directors will review submissions between December and February. Idea submission does not guarantee an invitation to further develop this concept with USB nor does it ensure inclusion in USB’s FY23 plan of work.

Submit a Concept