Guiding soy checkoff efforts is a long-range strategic plan put in place by checkoff farmer-leaders that maps out the checkoff’s goals through the value chain in the areas of supply, marketplace and demand.
Focusing on meal, oil and sustainability, the current plan emphasizes soybean innovation for farmer profit opportunities, including improving soybean meal quality, creating new uses for soybean oil, expanding emerging markets overseas and advancing the adoption of technology as part of our farmers’ commitment to meet increasing sustainability demands.
The United Soybean Board works with honesty and integrity to achieve maximum value for the U.S. soybean farmer’s checkoff investments.
Maximize profit opportunities for U.S. soybean farmers by investing and leveraging soybean checkoff resources.
U.S. soy drives soybean innovation beyond the bushel.
Create and enhance partnerships that increase the value and preference for U.S. soy.
3 Strategic Objectives
Success for soybean farmers in today’s market takes more than just a good harvest. Increasing demand for soybeans is an essential part of the equation.
The soy checkoff will help develop, communicate and capture the full value of U.S. soybean meal in feed, food and industrial applications.
The soy checkoff will build preference for U.S. soybean oil in the food and industrial markets differentiating U.S. soybean oil through promotion, as well as research. Research will showcase the functionality and versatility of U.S. soybean oil, specifically as it relates to high oleic soybean oil.
The soy checkoff will effectively enhance and communicate U.S. soy sustainability performance so that buyers and end users prefer U.S. soy as the best raw material choice to meet their own sustainability and social responsibility goals. As part of this goal, USB will drive a coordinated sustainability message across the entire value chain.
The farmer-leaders who serve on the United Soybean Board are organized into action teams responsible for investments related to each section of the value chain — supply, marketplace or demand.
The primary function of the Supply Action Team is to review and make recommendations to the Board for the funding of tactics related to the fulfillment of the supply value chain goals and audiences established by the Long-Range Strategic Plan.
The primary function of the Marketplace Action Team is to review and make recommendations to the Board for the funding of tactics related to the fulfillment of the Marketplace value chain goals and audiences set by the Long-Range Strategic Plan.
The primary focus of the Demand Action Team is to review and make recommendations to the Board for the funding of tactics related to the fulfillment of the Demand value chain goals and audiences set by the Long-Range Strategic Plan.