The United Soybean Board and the American Soybean Association collaborate for the benefit of U.S. soybean farmers. How do they function differently? ASA CEO Ryan Findlay and USB CEO Polly Ruhland joined the State of Soy to answer this question and more, such as: how do ASA and USB strengthen your voice as a farmer?
“Farmers can’t pay attention to the other side, to the consumer side so we pay attention to the demand side so that we can continue to pull soybeans through the chain, instead of push them from the supply side.” Ruhland said. To watch the entire video, click the link below.