Feed
Growing Demand in Feed
Soybeans have built a strong preference in feed rations with nutritionists making their decisions based on science. Checkoff investments fund the research and outreach that keep soybean meal the protein of choice in animal diets.

The Checkoff's Priorities in the Feed Market
Checkoff investments in the animal feed market are deliberate and targeted. See where that focus is making a difference right now.

Building the Case for Soy in Feed
The checkoff invests in research that keeps soybean meal's nutritional and performance advantages documented, credible, and in front of the nutritionists, veterinarians, and producers who depend on it.
Protecting the Market Farmers Depend On
Animal agriculture is U.S. Soy’s℠ largest market. The checkoff works to make sure it stays that way, responding to competitive pressure and changing perceptions with research, facts, and firsthand testimonials.
Competing Ingredients
As synthetic amino acids become more available and price competitive, feed formulators may reduce soybean meal inclusion, putting soy at risk of losing share in the ration.
Commodity Perception
When protein sources are treated as interchangeable, purchasing decisions can come down to price, not nutritional value.
Environmental Pressure
Sustainability expectations in animal agriculture are rising, putting greater scrutiny on feed ingredients. That can affect how soybean meal is evaluated and its role in feed formulations.
Foreign Competition
Foreign soybean meal continues to gain ground in global markets through a combination of price, availability, and expanding production capacity, putting pressure on U.S.-grown soybeans.

Commitment to the Feed Market
The feed market represents substantial demand for soybean meal. Checkoff investment works to protect and grow soy's position within it.
97%
Share of domestic soybean meal consumed by animal agriculture
Source: United Soybean Board
38.05M Short Tons
Soybean meal consumed by animal agriculture in 2023
Source: United Soybean Board
3:1 Return
Checkoff investments in high oleic soybeans, used in diary feed rations to improve milk fat yield, deliver $3 back for every $1 invested
Source: United Soybean Board
2.3M
Jobs supported by animal agriculture
Source: United Soybean Board
The Industries That Depend on Soybean Meal
Checkoff investment funds the species-specific research that gives nutritionists and producers the evidence to keep choosing soy.

Poultry
Soybean meal is the primary protein source in broiler, layer, and turkey diets, valued for its amino acid profile and digestibility.

Swine
From nursery to finishing, soybean meal supports growth, feed efficiency, and animal health across all phases of pork production.

Beef
A key ingredient in feedlot and stocker cattle diets, soy supports efficient weight gain, feed conversion, and overall herd performance.

Dairy
High oleic soybeans are an emerging feed ingredient that improves milk fat content, cow health, and on-farm profitability.

Aquaculture
A growing alternative to fishmeal in aquafeed formulations, soy is expanding into a domestic market with significant long-term demand potential.

Companion Animals
Soy protein is an increasingly common ingredient in pet food formulations, expanding demand beyond traditional livestock markets.
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Equine
Horses require high-quality protein. Soy delivers an amino acid profile that supports muscle development, recovery, and long-term health.

Sheep & Goats
Small ruminant producers rely on consistent, high-quality protein to support growth and reproduction. Soy helps meet that need.
Investment News: Feed
From new applications to market partnerships, here's the latest news on how checkoff investments are keeping soy competitive in animal feed.
How the Checkoff Pays Off
Checkoff investment is built to return value to U.S. soybean farmers. See what it has produced.
