Iowa Agribusiness Radio Network: Soy Checkoff Identifies Key Audiences for Reputation of U.S. Soy

Iowa Agribusiness Radio Network featured Laurie Isley, USB Communication & Education Committee Chair, with details on USB’s efforts revolving around promoting the value of U.S. Soy.

“We’re excited about what USB is doing, and especially about this Communication & Education Committee,” Isley said. “Of course, USB makes lots and lots of different investments and things that bring return back to the farmers, but it’s not as valuable unless we can get that information to the audiences that we’re trying to work with. So, we try to have a strategic plan to work on both research as well as promotion and education of this valuable resource that we have in soybeans.”

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