Strategic Planning

To increase profit opportunities for all U.S. soybean farmers, the soy checkoff is dedicated to building preference for U.S. soy. To do this, it’s addressing and meeting end-users’ needs, specifically in the areas of meal, oil and sustainability.

Guiding these efforts is a long-range strategic plan, put in place by checkoff farmer-leaders, that maps out the checkoff’s goals through the value chain in the areas of supply, marketplace and demand.

Focusing on meal, oil and sustainability, the 5-year plan emphasizes soybean innovation for farmer profit opportunities, including continued high oleic development, soybean-meal-quality improvements, and advancement and adoption of technology as part of a commitment toward meeting sustainability demands.

  • Core Value: The United Soybean Board works with honesty and integrity to achieve maximum value for the U.S. soybean farmer’s checkoff investments.
  • Mission: Maximize profit opportunities for U.S. soybean farmers by investing and leveraging soybean checkoff resources.
  • Vision: U.S. soy drives soybean innovation beyond the bushel.
  • Strategy: Create and enhance partnerships that increase the value and preference for U.S. soy.


Strategic Objectives


USB will help develop, communicate and capture the full value of U.S. soybean meal in feed, food and industrial applications.


Build preference for U.S. soybean oil in the food and industrial markets differentiating U.S. soybean oil through promotion, as well as research. Research will showcase the functionality and versatility of U.S. soybean oil specifically as it relates to high oleic soybean oil.


Effectively enhance and communicate U.S. soy sustainability performance so that buyers and end users prefer U.S. soy as the best raw material choice to meet their own sustainability and social responsibility goals. Drive a coordinated sustainability message across the entire value chain.


Action Teams & Goals


Sustainable Production

Soybean producers use improved seed varieties and the latest production techniques to maximize profit opportunities while meeting the standards of the U.S. Soybean Sustainability Assurance Protocol.


Farmers use big data and technological advances to maximize their profit opportunities.



The soy value chain is using an accurate definition of the U.S. soy advantage and bringing that value back to farmers.


Potential partner and influences use new information to communicate to appropriate target audiences why improvements to the transportation infrastructure are needed.



Animal and aquaculture producers seek meal made from U.S. soybeans in their feed rations because of the superior component value.

Industrial Uses

Manufacturers of high value or high volume industrial products prefer U.S. soybean oil or meal a feedstock/ingredient.

Food Exports

Targeted food manufacturers in export markets prefer U.S. soy protein.


End users recognize, use and communicate the advantage of both conventional and high oleic U.S. soy oil.


Buyers and end users recognize U.S. soy as a sustainable and responsible choice for food, feed and industrial applications.


Annual Action Plans