To increase profit opportunities for all U.S. soybean farmers, the soy checkoff is dedicated to building preference for U.S. soy. To do this, it’s addressing and meeting end-users’ needs, specifically in the areas of meal, oil and sustainability.
Guiding these efforts is a long-range strategic plan, put in place by checkoff farmer-leaders, that maps out the checkoff’s goals through the value chain in the areas of supply, marketplace and demand.
Focusing on meal, oil and sustainability, the 5-year plan emphasizes soybean innovation for farmer profit opportunities, including continued high oleic development, soybean-meal-quality improvements, and advancement and adoption of technology as part of a commitment toward meeting sustainability demands.
- Core Value: The United Soybean Board works with honesty and integrity to achieve maximum value for the U.S. soybean farmer’s checkoff investments.
- Mission: Maximize profit opportunities for U.S. soybean farmers by investing and leveraging soybean checkoff resources.
- Vision: U.S. soy drives soybean innovation beyond the bushel.
- Strategy: Create and enhance partnerships that increase the value and preference for U.S. soy.
Strategic Objectives
Meal
USB will help develop, communicate and capture the full value of U.S. soybean meal in feed, food and industrial applications.
Oil
Build preference for U.S. soybean oil in the food and industrial markets differentiating U.S. soybean oil through promotion, as well as research. Research will showcase the functionality and versatility of U.S. soybean oil specifically as it relates to high oleic soybean oil.
Sustainability
Effectively enhance and communicate U.S. soy sustainability performance so that buyers and end users prefer U.S. soy as the best raw material choice to meet their own sustainability and social responsibility goals. Drive a coordinated sustainability message across the entire value chain.
Action Teams & Goals
Supply
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Marketplace
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Demand
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Annual Action Plans
- Annual Action Plan 2018
- Annual Action Plan 2017
- Annual Action Plan 2016
- Annual Action Plan 2015
- Annual Action Plan 2014
- Annual Action Plan 2013
- Annual Action Plan 2012
- Annual Action Plan 2011
- Annual Action Plan 2010
- Annual Action Plan 2009
- Annual Action Plan 2008