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Long-Range Strategic Plan

Click here to download the USB Long-Range Strategic Plan.

2011 – 2016

PREAMBLE   The United Soybean Board (USB), created under a provision of the 1990 Farm Bill, established the national soybean checkoff in July 1991.  Its charge, as determined by Congress, is to fund and coordinate programs of promotion, research, consumer information and industry information designed to strengthen the soybean industry’s position in the marketplace and to maintain and expand domestic and foreign markets and uses for soybeans and soybean products produced in the United States.After twenty years of steady successes, the checkoff is now facing a worldwide demand that requires a 50% increase in protein by 2030. We must continue striving for even greater yields to meet this growing demand while differentiating our U.S. soy products and services in the global marketplace.

This strategic plan is the foundation for the USB farmer leaders’ decisions as they provide direction, leverage their resources within the industry and fund programs on behalf of U.S. soybean farmers over the next three to five years.

CORE VALUE   The Board, with honesty and integrity, collectively and individually, is committed to working within the letter and spirit of applicable law and regulation to achieve maximum value for each soybean farmer’s checkoff dollar.

MISSION    Effectively invest and leverage soybean checkoff resources to maximize profit opportunities for U.S. soybean farmers.

VISION   U.S. soybeans will be the leader of the global oilseed industry.

STRATEGY  Create and maintain partnerships that differentiate and increase the utilization of U.S. soy in a changing global market

STRATEGIC OBJECTIVES

MEAL: Increase the value of U.S. soybean meal to the entire value chain.
Measurement: Changes in volume and value of U.S. soy meal.

OIL: Increase the value of U.S. soy oil to the entire value chain.
Measurement:Changes in volume and value of U.S. soy oil.

FREEDOM TO OPERATE: Ensure that our industry and its customers have the freedom and infrastructure
to operate.

Measurement: Increase in acceptance of today’s agriculture practices by in uencers, customers, regulators
and in uential consumers.

CUSTOMER FOCUS: Meet our customers’ needs with quality soy products and services to enhance and
expand our markets.

Measurement: Improvement in customer relationships by key segments.

PRIORITY ISSUES

PROTECT AND SUPPORT THE U.S. ANIMAL AGRICULTURE INDUSTRY
Measurement: Number and size of production facilities by species.

INVESTMENT IN TRANSPORTATION INFRASTRUCTURE
Measurement: Increase in public and private investment in
soy transportation modes.