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David Asbridge David Asbridge 
NPK Fertilizer Advisory Service- Market Production Analysis & Market Outlook – David operates NPK Fertilizer Advisory Service, an independent consulting firm that covers the crop and fertilizer markets, both domestically and globally.

Michele Payn-Knoper Michele Payn-Knoper 
Learn to tell your farm’s story through social media with agricultural advocate Michele Payn-Knoper. A Certified Speaking Professional, Michele founded Cause Matters Corp. to help give a voice to the people who feed the world. Nominated as one of Mashable's Top 5 Twitter Users of the Year, Michele created #Agchat, a weekly streaming conversation that has brought together people in the business of raising food, feed, fuel and fiber on Twitter. She believes social media will help you build a stronger connection between the farm gate and consumer plate.

Pablo Adreani Pablo Adreani 

Pablo Adreani, AgriPAC Consulting - Pablo, an agronomist, journalist and trade consultant from Buenos Aires, Argentina, analyzes South American production and its impact on the world market.



John Baize John Baize 
Baize & Associates – Soybean and Oilseed Industry Issues – John is President of John C. Baize & Associates, an international agricultural trading and policy consulting firm concentrating on oilseeds and soybeans and specializes in biotechnology policy, trade policy, agriculture policy and market development activities.

Expert Advice Expert Advice 


Have You Looked at LinkedIn? Have You Looked at LinkedIn? 
Friday Jul 09,2010 | 09:57 AM
Higher U.S. Soybean Meal Exports to Europe Create Marketing Opportunity
By John Baize


Summary
The European Union (EU) proves to be the world’s largest soybean importer. Unfortunately, aggressive competition from South America and a lack of attention to quality by sectors of EU agriculture have limited U.S. soy exports to the EU. Because of the short supply of soybean meal available from South America, the United States has been able to export more than 1 million metric tons (mmt) of soymeal to the EU in our current marketing year. This has provided an opportunity for the soybean checkoff to help show European animal feeders the superior nutrient content of U.S. soybean meal and how they raise their productivity and profits by paying a premium for U.S. soybean meal.  


Text of Article


The 27 countries that constitute the EU have long been the world’s largest importer of soybean meal. Over the last five years, the EU imported an average 22.7 million metric tons (mmt) of soybean meal annually, that’s about 1.05 billion bushels of soybeans. Unfortunately, over the last decade U.S. soybean farmers have seen their share of EU soybean meal imports decline to almost nothing as a result of aggressive competition from Argentina and Brazil and inadequate attention to quality on the part of European feed manufacturers and animal feeders. In the last five marketing years, the United States exported less than 1 percent of total EU soybean meal imports. Argentina and Brazil together have supplied more than 96 percent of total EU soybean meal imports in the last five years.


U.S. soybean sales to the EU increased dramatically in the 2009–10 marketing year because of short supplies in South America. Thus far U.S. exporters have shipped 1,010,700 mt of soybean meal (equal to meal in 47.3 million bushels of soybeans) to the EU since last October when the current marketing year started for soybean meal and oil. The largest importing countries have been Poland, Ireland and France.  


The surge in U.S. soybean meal exports to Europe has allowed many animal feeders to use U.S. soybean meal for the first time in many years and see the results of its higher nutrient content in the performance of their animals. It has also allowed the U.S. Soybean Export Council (USSEC), the soybean checkoff’s international marketing contractor, to educate European animal feeders on the higher digestible amino acid and metabolizable energy content of U.S. soybean meal. USSEC already conducted seminars for animal feeders in Ireland, Italy, Romania, and the United Kingdom and later this month will do the same in France, Portugal and Spain. At the seminars, respected European animal nutritionists show animal feeders how they can boost their animals’ performance and save money by using U.S. soybean meal instead of meal from other origins. Studies show European feeders can afford to pay up to $33/mt more for U.S. soybean meal because of its superior nutrient content and availability. The checkoff-funded USSEC designed these marketing efforts to encourage European feeders to better analyze the soybean meal they purchase and to value it based on its nutrient content. The entire U.S. soy industry hopes that these programs will result in maintaining and building upon the big increase in U.S. soybean meal exports to the EU this year.



posted by Expert 9:57 am

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Views and opinions expressed in the Expert Advice section do not necessarily reflect the views and opinions of the United Soybean Board/soybean checkoff, its farmer-leaders or any and/or all contractors.