Strategic Planning

After 20 years of steady successes, the checkoff is now facing a worldwide demand that requires a 50 percent increase in protein by 2030.* We must continue striving for even greater yields to meet this growing demand while differentiating our U.S. soy products and services in the global marketplace.

  • Core Value: The board, with honesty and integrity, collectively and individually, is committed to working within the letter and spirit of applicable law and regulation to achieve maximum value for each soybean farmer’s checkoff dollar.
  • Mission: Effectively invest and leverage soybean checkoff resources to maximize profit opportunities for U.S. soybean farmers.
  • Vision: U.S. soybeans will be the leader of the global oilseed industry.
  • Strategy: Create and maintain partnerships that differentiate and increase the utilization of U.S. soy in a changing global market.

* Source: United Nations Food & Agriculture Organization

Strategic Objectives

  • Meal: Increase the value of U.S. soybean meal to the entire value chain.
  • Oil: Increase the value of U.S. soy oil to the entire value chain.
  • Freedom to Operate: Ensure that our industry and its customers have the freedom and infrastructure to operate.
  • Customer Focus: Meet our customers’ needs with quality soy products and services to enhance and expand our markets.

Priority Issues

  • Protect and support the U.S. animal agriculture industry.
  • Investment in transportation infrastructure.

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Annual Action Plans