Every year USB farmer-leaders work to create an action plan that prioritizes checkoff priorities. This plan serves as a roadmap for checkoff investments and working with industry partners throughout the year.
FY2008 Action Plan
FY2007 Action Plan
FY2006 Action Plan
FY2005 Action Plan
Adopted 1995 - Revised March 2001, March 2003, March 2004, February 2005, February 2006 - December 2007 - Revised and Approved February 2008
USB Core Value:
The Board, with honesty and integrity, collectively and individually, is committed to working within the letter and spirit of applicable law and regulation to achieve maximum value for each soybean farmer’s checkoff dollar.
Purpose:
Invest checkoff funds to benefit U.S. soybean producers. Mission:
Ensure that U.S. soy is the highest quality and most competitive in a global marketplace.
Strategy:
Engage industry on behalf of U.S. soybean farmers to maximize global utilization of U.S. soy in the feed, food, industrial and energy markets.
Objectives: Annual utilization of 3.5 billion bushels of U.S. Soybeans by 2010.
Collaborate on the development and achieve adoption and global acceptance of improved soy technologies and biotechnology.
Promote U.S. sustainable soybean production through responsible stewardship while acknowledging global market needs.
Priority Issues:
(Issues brought forward from 2007 are marked with an *)
Soy 2020 Producer Strategies
Full Speed Ahead
Cultivate mutually profitable technology innovation and adoption through partnering agreements and alliances throughout soybean value chain.
Focus greater resources in specialized systems and innovations including segregated processing, transportation, and storage mechanisms.
Educate and motivate consumer and consumer influencers to healthy benefits of soy relative to other technologies.
Shared Success - The USB role in implementing the Soy 2020 shared success producer strategy:
